Fuel
Carbohydrate your gut will actually take while you are working, the constraint that decides the last third of a race, not the first.
C-Series
Engineered in India · Launching 01.01.2027
Talent is a variable.
Protocol is a constant.
Fueling, hydration and recovery for people who compete on endurance, engineered by scientist-athletes, and tested where you actually race.
ENDUURR launches on 1 January 2027, 15:00 IST.
Why we exist
The result is decided long before the start line.
You have done the sessions. You have the engine. Then somewhere in the last third, the stride shortens, the legs start negotiating, and the day slips away from you. That is rarely a fitness problem. It is almost always a fuelling one.
Indian athletes have had two options: import something formulated for another climate and another body, or improvise at home with no rigour behind the mix. Both are fair responses to a real gap. Neither is a system.
Fig. · Kilometre splits, a typical race
Slower →
Start
The last third
Finish
The arithmetic
Your tank holds about ninety minutes.
Muscle glycogen runs to roughly 400–500 g when you are fully loaded. At threshold you spend it at 2.5–4 g every minute. Do that multiplication for a long race and the problem states itself: demand meets the whole tank, and then asks for more.
Everything we make starts from that curve, and from the second one: what your gut can actually absorb while you are working. We publish both before we sell anything.
What we make
Three problems.
One system.
Hydrate
Built for the sweat rates an Indian afternoon actually produces, and for how differently each athlete loses salt. Your partner's plan is not your plan.
S-SeriesRecover
The hours after the effort, where the adaptation you trained for is actually built, and the session most people skip.
U-SeriesThe Protocol
We publish the research
before we sell the product.
Start-line corrals are limited.
The founding cohort gets the protocols and the calculators before anything goes on sale. Not a newsletter. A bib number.